My mission is simple: help you unlock the full potential of your business. Together, we will work on practical strategies, leadership skills, and the operational insights you need to thrive.
About John
John is a seasoned executive with a track record of driving transformational change, building high-performance teams, and forging strategic partnerships.
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He has unparalleled knowledge of event industry operations, best practices, and modernizing operations for growth.​
Proven Success
During his career at Higgins Event Rentals, John increased revenues by 50% as President from 2011 - 2015 and by an additional 50% as CEO from 2016 - 2019. During his tenure, the company was awarded the 2018 Canadian Association of Family Enterprise Family Enterprise of the Year Award, and the 2019 Rental Association of Canada Party Rental Business of the Year Award. John transformed the customer experience by implementing sales team incentive initiatives and Agile Board practices, taking operations paperless, and creating an online quotation, reservation and payment system.
Unrivalled Experience
John has proven expertise in collaborative, analytical, and visionary leadership, with a track record of resourceful problem-solving. Over the years, John successfully identified and executed key acquisitions to aid in scaling the business. He designed a 55,000 sq. ft. warehouse and improved logistics to dramatically enhance operational efficiencies. This involved analyzing workflows, internal infrastructure and identifying opportunities for optimization, as well as deploying new technologies and software to streamline processes and increase productivity. He worked to modernize the warehouse to improve air tightness, lighting, and reduce energy consumption. This involved implementing green technologies and procedures to enhance the facility's sustainability and minimize its carbon footprint.
Unparalleled Expertise
In 2023, John sold his rental business to a Private Equity firm and joined their senior management team. Post acquisition, he learned management and operational techniques from a new perspective, running a 50 truck/3 plant operation. Now, John is channeling all of those decades of experience into helping other business owners in the industry. He knows the hurdles you face because he has faced them too. And he knows that with the right guidance, any challenge can become a stepping stone to growth.
